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Get clarity before you commit to a build

The Product Clarity Sprint gives you a validated strategy, a prioritised feature set, and a roadmap you can actually act on.

£5,000–15,000
2–4 weeks
60–80% go on to build

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The Problem

Most wellness apps fail here

We’ve seen it repeatedly: brands invest £100k+ in an app based on assumptions about their audience, only to discover post-launch that users want something different. The Sprint exists to eliminate that risk.

Feature bloat

Without research-driven prioritisation, apps launch with 30 features when they need 5. Complexity kills retention.
Budget surprises

A vague brief leads to vague estimates. Midway through a build is the worst time to discover you're 2x over budget.
Wrong audience assumptions

"My followers will download it" isn't a strategy. You need to understand who will pay, why, and how often.

Six deliverables in 2–4 weeks

Every Sprint is different. But you always walk away with six clear deliverables. Enough to give you and your stakeholders full confidence in what to build next.

Stakeholder Alignment

Workshops that align your team on goals and surface hidden assumptions. Before a single pixel is designed.

Audience & Market Research

User interviews, competitor audit, and market sizing. We find out what your audience actually wants from a digital product, not what you think they want.

Feature Prioritisation

A scored feature matrix that separates must-haves from nice-to-haves. Grounded in user research, not gut feeling. Includes user journey maps for core flows.

Subscription Strategy

Pricing model, paywall positioning, free vs. premium feature split, and Lifetime Value projections. We help you design a business model, not just an app.

Key Screen Wireframes

Low-fidelity wireframes of the 5–8 most critical screens. Enough to visualise the product and share with stakeholders without locking in design too early.

Roadmap & Build Estimate

A phased development roadmap with realistic timelines and budget ranges. You'll know exactly what it costs, how long it takes, and where to start.

How it works

A Focused Sprint

We keep it tight. Four phases, clear milestones, and a fixed deliverable at the end. You’ll never wonder what stage we’re at.

Week 1

Align

Kick-off workshop with your team. We map stakeholder goals, existing assets, audience data, and competitive landscape.

Week 1–2

Research

User interviews, competitor teardowns, market analysis, and a review of your analytics and audience data.

Week 2–3

Define

Feature prioritisation, user journey mapping, subscription model design, and key screen wireframes.

Week 3–4

Deliver

Final presentation with strategy document, roadmap, and build estimate. You leave with everything you need to make a decision.

The Sprint is the right starting point if you're…

A creator with an audience

100k+ followers. Revenue from courses, coaching, or sponsorships. Ready to own the relationship with a subscription app.

A brand exploring digital

Physical wellness products — supplements, journals, equipment. You want a digital companion to increase retention and lifetime value.

A funded startup with a vision

Seed funding and a product vision, but no in-house team yet. You need a validated strategy before hiring or building.

A brand with a struggling app

Your app exists but isn't performing. Before rebuilding, you need to understand what's actually wrong and where to focus.

Before you book

"Is my audience big enough to justify an app?"

That's literally what the Sprint answers. We model your subscriber economics — what conversion rate you need, what pricing makes sense, and whether the numbers work. If they don't, we'll tell you. Better to know at £10k than at £150k.
"Can't I just use Kajabi or Teachable?"

Platform tools are great for courses and content, but have notoriously low retention. They can't deliver native app experiences: push notifications, habit loops, offline access, or deep brand immersion. If your goal is a product users open every day, you need a custom app.
"What if we decide not to build after the Sprint?"

Then the Sprint has done its job. You've spent £10k to save £100k+. The strategy document, research, and wireframes are yours to keep — you can use them with any team in the future.
"How is this different from a free discovery session?"

Free discovery calls are sales tools. The Sprint is a paid engagement with dedicated research, workshops, and strategic deliverables.
"Do we need to be in Glasgow/Edinburgh?"

No. We run Sprints remotely with teams across the UK and Europe. We use video workshops, shared Figma boards, and async updates. If you're local to one of our offices, we're happy to meet in person too.

Let's find out if your app idea has legs

Book a 30-minute discovery call. We’ll ask about your audience, your vision, and your constraints — and tell you honestly whether a Sprint makes sense.

Get a clear path forward

Book a Discovery Call