Services
Contact
Allen’s Camera
Transforming a brick and mortar store’s ecommerce presence for the modern web
- Ecommerce
- User Research
- UX Design
- UI Design
- Web Development
Allen’s Camera is a long-standing brick and mortar store based in Philadelphia since 1977, with a great reputation and a loyal customer base. We built an ecommerce site that reflected the quality of their in-person shop experience. We took their simple online store with negligible revenue and expanded it to compete nationally while maintaining their brand integrity and top drawer customer service and made it a multi million dollar revenue stream.
Before
- Outdated appearance
- Confusing layout
- Poor use of colour
After
- Modern UI design
- Simple to understand visual hierarchy
- Brand consistent colour palette
Running a brick and mortar store has not been easy in recent years, making having a strong digital presence essential to their survival. In the case of camera stores, the market is largely dominated by a few key players, making it difficult for smaller businesses to get by.
Reputation
Allen’s is not a faceless corporation. We wanted the team to be front and centre, celebrating their expertise and letting the customer know they’re in safe hands.
Research
Customer research was key to this project. We spoke to a number of existing local customers, as well as potential national and international customers to understand why they visit the stores they do – and, crucially, how Allen’s could make the most of their main advantage: the personal touch.
Fully featured ecommerce
To keep customers coming back it had to be just as easy to find products on Allen’s Camera as it is at any larger store. We built in major custom search and filtering tools not usually seen on a site this size.
What we did
01 Strategy
We did a deep dive competitor analysis and an in-depth comparison of ecommerce platforms and in-store POS, to put together the right stack for Allen’s.
02 Research
We did a deep dive competitor analysis and an in-depth comparison of ecommerce platforms and in-store POS, to put together the right stack for Allen’s.
03 UX design
The entire site was fleshed out through Wireframing and refined through static prototyping, with particular focus on simple product discovery.
04 Branding
Allen’s had a classic brand that we wanted to maintain. We extended the brand with a simple palette and matching styles.
05 UI design
The UI was built around the brand to give its retro styling a modern lift, while maintaining its character. Throughout the site we created space and clear organisation to give the products room to breathe.
06 Development
We developed the site on BigCommerce, and provided a custom CMS. The site overall is low maintenence, enabling Allen’s team able to run operations independently.
Your company rules, it is a testament to your skills as a leader. I don't know if it is unique to my industry but I often feel dazed from days filled with chasing vendors to hold up their end of our partnership. Your company has been a breath of fresh air since day one.
Brandon, Allen’s Camera
The Big Picture
We love working with small to medium-sized businesses to bring their digital presence in line with modern expectations. Brandon and the team at Allen’s were clearly passionate and genuinely driven to provide the best possible service. We are thrilled to have helped them extend their great reputation to the digital age.
10x
Online Revenue
22%
Avg Order Value
197%
Total Carts
The Bottom Line
Allen’s has performed extremely well over the last two years since the project was completed, with their annual turnover increasing tenfold. We gave them a top class digital store that will allow them to continue expanding and competing with the big players for years to come.
Related Projects
Talk to us about your idea
© 2024 All Shapes. All rights reserved.