Design and development of a popular, multi-platform journalling app
Designed for practising daily gratitude, 5 Minute Journal is a fully featured freemium app with a premium design aesthetic. We worked with Intelligent Change to produce a suite of apps across multiple platforms that bring their popular paper journal to life.
After a false start with a different developer, we completely overhauled and rebuilt the app for a version 2 in 2015 that was hugely successful on the App Store.
Initially using a one-off payment model, version 3 added a significant number of features, now offered as a premium subscription add-on to the free journalling app.
In the continued development of 5MJ it’s been important to provide users with all the features they need for a full journalling experience, while also keeping the UI simple, engaging and pleasing to use.
This app needed to provide a highly polished design experience to ensure users kept coming back and formed a positive journalling habit. We spent a lot of time on every detail, down to the tiniest micro-interactions, designed to spark joy with every use.
With the power of Intelligent Change’s popularity behind us, the core focus was to provide a high quality experience that was worthy of their brand.
Since the product was already successful as a paper journal, stakeholder workshops became the key to early research development. We worked with the client to ensure all their valuable expertise was realised in the digital version.
It was important to work with design patterns that support positive habit formation. We wanted to ensure that each screen gives the user a singular focus, and interactions are intuitive and meaningful.
We applied Intelligent Change’s branding to the app thoughtfully, through minimalist design.
The UI for 5MJ is incredibly refined. We obsessed over every detail of the layout, styling and microinteractions to produce a top quality app.
Development has been closely married with design to ensure the quality is carried through to the final experience. We have moved through two major version updates and provision for multiple platforms, from Watch to Tablet to Desktop.
Working on the 5 Minute Journal has been a gratifying experience. The response from users has been incredible, with many telling heart-warming stories of how 5MJ has had a positive impact on their lives. Some even use the app to support various therapies. We’re proud to be part of a product making such a huge difference to people.
Active monthly users
App Store Rating
The numbers speak for themselves. 5 Minute Journal has more than X daily active users and a 4.8/5 star rating on the app store from more than 14,000 ratings. Apple has featured the app multiple times, and it is regularly mentioned in unexpected places – from major publications to popular podcasts. Intelligent Change has gone on to build additional digital products with 5 Minute Journal remaining their flagship product, allowing them to augment their physical product business with an equally popular digital arm.