We build habit-forming apps for wellness creators.

You've built the audience. We'll build the product. Strategy, design, and engineering for apps people benefit from every day.

Start with a Sprint

RNT Fitness

Creating a complete social learning platform to transform the way people train.

Allen’s Camera

Helping a brick and mortar store to become a modern ecommerce powerhouse.

5 Minute Journal

Turning a successful paper journal into a stunning iOS app with more than 8,000 5‑star ratings.

Unapp

A single digital doorway to the entire high street—every shop, service, and interaction in one app.

Trusted by creators and brands reaching millions

4.8/5

avg. App Store rating

25k+

five-star reviews earned

60k

monthly active users

10yr

longest partnership

Three ways in, depending on where you are

You might have a fully formed idea or just a hunch that your audience wants more from you. Either way, there’s a clear first step.

Start here

Product Clarity Sprint

£5,000–15,000 · 2–4 weeks

Get a validated product strategy before you commit to a full build. You'll walk away with audience research, a feature map, and a build-ready roadmap.

Stakeholder workshops & alignment
User research & competitor audit
Feature prioritisation & roadmap
Subscription pricing strategy
Detailed build estimate

Learn more

Flagship

App Build

£80,000–250,000+ · 4–12 months

Your app, in the store, with subscribers paying monthly. We handle strategy, design, engineering, and launch as your embedded product team.

Full UX/UI design & prototyping
Native iOS and/or Android dev
Behavioural design & habit mechanics
Subscription billing & analytics
App Store optimisation & launch

Learn more

Evolve

Growth & Rebuild

£30,000–80,000 · 2–6 months

Your app exists but isn't performing. We audit, redesign, and rebuild the highest-impact areas to improve retention and revenue.

Product & UX audit
User research & churn analysis
High-impact flow redesign
AI feature integration
A/B testing framework

Learn more

Your audience is rented. Your product is owned.

Instagram can change the algorithm tomorrow. YouTube can demonetise a channel overnight. A course sells once. An app builds a direct, daily relationship with your audience — and generates recurring revenue every month.

Recurring revenue

A subscription app generates predictable monthly income — not one-off course sales or unpredictable brand deals. 5,000 subscribers at £5/month is £300k/year.

A direct relationship

No algorithm between you and your audience. Push notifications, daily engagement, and data you own.

Brand equity that compounds

An app with a 4.8-star rating and thousands of reviews becomes a growth engine. Every review makes the next download easier.

Forward-thinking companies deserve a thoughtful, relationship-driven studio to help them build great apps and websites.

What makes us tick

We don't build apps. We build helpful habits.

Downloaded once or used every day. The difference comes down to decisions most users never consciously notice.

Behavioural design, not just UI design

Every product decision is grounded in positive psychology and building beneficial habits.
We understand wellness

After 10 years in this space, we know the nuances — subscription psychology, coaching models, content licensing, and the regulatory landscape.
Partnerships, not projects

Our longest client relationship is a decade. We tend to stick around.
Built for what's next

Personalised coaching, adaptive content, intelligent recommendations — we build architectures that can absorb new capabilities as they mature. And yes, this now includes AI models.