Creating a platform for transformative fitness education and community building
RNT provides health and fitness programmes that create lasting transformational change for their clients. We worked with them to develop a web platform and mobile apps that turn their established and highly regarded personal coaching methods into a scalable training powerhouse and community hub.
RNT believes that the power of physical fitness is not purely aesthetic, but a base for mental wellbeing and success. Like them, we do not believe in quick fixes, but the power of research, relationships and long-term thinking. It was the perfect match.
While adapting a sophisticated and meticulous coaching method for the digital space, we didn’t want to lose the ‘personal’ aspect of the training RNT provides. At the same time, it was important to scale the business through digital transformation. Using well-established methods for positive habit building, we created a highly personalised and interpersonal experience.
We identified that RNT’s users were typically goal-oriented, high-powered people making huge changes in their life.
Among more granular details, during our initial research stage we found two main sub-groups of users:
Achievers — Looking to overhaul their approach to their body, to maximise their potential
Seekers — New to fitness training and looking for a structured approach to managing their health and fitness
This informed our approach to both the marketing site and the overall product, where we aimed to ensure all users were catered for.
The primary focus for this product was to create a robust education platform, drawing on the client’s knowledge and experience, as well as our own research and expertise in psychology. The result; we created a digital product designed to facilitate positive habit forming.
The marketing site is a fundamental entry point for RNT, as well as a source of free content. It was important to create a consistent experience between this and the web app. We fully redeveloped the previous site, focusing on scalable information architecture and clear routes to becoming a member.
This was a full digital transformation for RNT, moving away from one-to-one coaching to a completely digital education model. Our strategy had to maintain the high level of quality expected from the brand.
We ran numerous interview sessions and conducted workshops with users, business management and RNT coaches to inform our design approach.
Working through various user jouneys and site architectures we arrived at an easy to navigate, modular design system for both the marketing site and web app that were fleshed out through wireframing and prototyping.
We ensured the brand was consistently applied through all aspects of the product, from copy to components.
The final look and feel needed to be that of a comfortable place for learning. There are a huge number of features and complex data within the app, and it was important to give everything space.
We worked in agile development cycles, hitting all our deadlines to release Phase 1 of the app. Our relationship with RNT is ongoing as we add features, respond to feedback, and develop the iOS and Android apps.
We created a unique and revolutionary tool for fitness self-education. The timing of the project meant it felt the impact of COVID-19. This informed our strategy, leading us to develop what we believe is the perfect product for a post-pandemic world. Beyond providing a great solution for RNT, we learnt a lot about education platforms and creating the best possible experience for deep, meaningful and connected remote learning.
RNT’s new platform allows them to share their unique approach to fitness and wellbeing with exponentially more people. They have completely pivoted their business as a result of this app — creating huge value for their users and a scalable digital business model that we are proud to have helped them build.