Welbeck Health

From five fragile WordPress forms to one secure Rails portal—bookings, files, and brand-specific flows in a single place.

UX & UI
Role-aware Portal Design
Secure File Handling
System Integrations
Administration Panel
Continuous Deployment

Why they called us

Referral drag

GPs were spending up to 7 minutes per private-hospital referral—delay that compounds across hundreds of daily cases.

Fragmented UX

Five separate micro-sites, each with its own look and login, confused patients and partners.

Manual triage

Insurers and receptionists re-typed PDF referrals into the EMR.

Security update

Security controls hadn’t kept pace with newer data-privacy standards, and an upcoming compliance review was looming.

Welbeck wanted a single, role-aware portal that felt trustworthy on mobile and could grow into full timeslot booking later.

Responsive portal

Ruby on rails

One clean flow that adjusted to role (GP, insurer, patient) and auto-brands by clinic URL.

Secure login

Single sign-on, encrypted uploads, full audit trail—passes internal GDPR checks.

Config engine

Centre / service / role permissions controlled from an admin panel—no code releases required.

File & data bridge

Files and form data land directly in the hospital’s core system; alerts fire only on exceptions.

Continuous shipping

Automated test & deploy pipeline keeps updates under 10 days without downtime.

We don’t publish the underlying tech stack for security reasons—ask in a private call if you need details.

Approach that mattered

Outcome-first KPI workshop

Target: cut referral request flow to < 3 min, sunset all legacy sites by Q2.

Design-then-wire sprints

Clickable prototype in week 2; backend hooks running in week 3, so clinicians could test early.

Brand-by-URL

Logo & palette automatically swapped for each clinic—one codebase, unlimited clinics.

Transparent resourcing

69 person-days mapped across 13 weeks; two feedback gates baked in, zero surprise overages.

Early impact

< 3 min ~7 min (est.) ↓ 56 %

Avg. GP referral time

0 % 100 % Eliminated

Manual PDF handling

0 14 Resolved

Open security findings

Lasting Takeaway

Healthcare UX can move fast if security and branding are configuration, not code.

When branding and security are configuration, not custom code, private-hospital UX can move as fast as start-ups.

Need to replace a patchwork of forms with one role-aware portal? Let’s map the fastest path off legacy.

Book a 30-minute scoping call

Home

About

Solutions

Startups

Large Business

Influencers

Join Our Team

Contact