Flagship

We become your product team

Full product design and development for wellness brands. Strategy, UX, design, engineering, and launch — from a team that's been building habit-forming apps for a decade.

£80,000–250,000+ investment
4–12 months duration
iOS, Android & Web platforms

Book a Discovery Call Start with a Sprint

4.8★

Average App Store rating across our builds

25k+

Five-star reviews on apps we've built

60k

Monthly active users on Five Minute Journal

10yr

Longest client relationship and counting

What's included

Everything you need to go from idea to App Store

We don’t hand off wireframes and wish you luck. We own the entire product journey — from first workshop to 30 days post-launch support.

Strategy & Design

Product Discovery

Stakeholder workshops, user research, competitor audit, and feature prioritisation. If you’ve done a Sprint, we pick up where it left off.

UX/UI Design

Wireframes to visual design to interactive prototype to user testing. Every screen designed around the daily habit.

Behavioural Design

Habit loops, streak mechanics, intelligent notifications, and micro-interactions. The invisible design that makes users come back tomorrow.

Brand & Art Direction

We extend or create the in-app brand identity — ensuring the app feels like a natural extension of your world.

Engineering & Launch

Native App Development

iOS (Swift/SwiftUI) and/or Android development. No cross-platform shortcuts — native performance for the best user experience.

Backend & Infrastructure

API development, CMS, database architecture, and cloud infrastructure. Built to scale with your audience.

Subscription & Analytics

In-app purchases, paywall implementation, subscription management, and analytics dashboards so you understand what’s working.

Launch & Post-Launch

App Store submission, ASO optimisation, launch support, and 30 days of bug fixing and monitoring after go-live.

Why All Shapes

Behavioural design is in our DNA

After 10 years of building wellness apps, we know what makes people come back tomorrow. Habit loops, variable rewards, streak mechanics, intelligent nudges — it's not a bolt-on, it's how we think.

We understand wellness

Fitness, nutrition, mindfulness, personal development — we know the domain. We understand compliance requirements, clinical sensitivity, and the line between motivation and pressure.

Native-first, always

We build in Swift and Kotlin, not cross-platform frameworks. The result: faster apps, smoother animations, better accessibility, and full access to platform capabilities. And Apple have featured multiple products we've built

Subscription revenue expertise

We've designed paywalls, optimised trial-to-paid funnels, and modelled LTV for wellness apps. We build products that generate recurring revenue, not just downloads.

AI-ready from day one

Personalised coaching, adaptive content, intelligent journaling prompts — we integrate AI as a core part of the product, not a marketing checkbox.

Partnerships, not projects

Our longest client relationship is 10+ years. We stay because we care about the product's success as much as you do. This isn't a handoff — it's an ongoing partnership.

Scope & Pricing

Three tiers, one standard of quality

Every build is different. These tiers give you a starting point — we’ll refine the scope and pricing during the Sprint or discovery process.

Foundation

£80–120k · 4–6 months · Single platform

A focused MVP for brands ready to validate their app concept with a real audience. One platform, core features, subscription billing.

Single platform (iOS or Android)
Core feature set (5–8 key flows)
Subscription billing & paywall
Analytics dashboard
App Store submission & ASO
30-day post-launch support

Most common

Growth

£120–180k · 6–9 months · Multi-platform

The full experience. Multiple platforms, richer feature set, behavioural mechanics, and deeper analytics. Built for brands with an existing audience ready to convert.

iOS + Android (or iOS + Web)
Extended feature set (8–15 flows)
Behavioural design & habit mechanics
Content management system
Push notification strategy
Advanced analytics & cohort tracking
30-day post-launch support

Platform

£180–250k+ · 9–12 months · Full ecosystem

For brands building a digital ecosystem. Multiple platforms, AI features, community tools, coach/admin portals, and enterprise-grade infrastructure.

iOS + Android + Web app
AI personalisation & coaching
Community features & social
Coach/admin portal
API integrations & wearables
Enterprise security & compliance
60-day post-launch support

How we work

A clear process with no surprises

You’ll always know what’s happening, what’s next, and what decisions you need to make.

Discovery & Definition

Workshops, user research, competitive analysis, and feature prioritisation. We define what we're building and why. If you've done a Sprint, this phase is shorter.

Design & Prototype

Wireframes → visual design → interactive prototype → user testing. We iterate until the product feels right. You review and approve at every stage.

Build & Iterate

Two-week sprint cycles with regular demos. You see working software every fortnight — not a big reveal at the end. We integrate testing throughout.

Launch & Support

App Store submission, ASO, launch day monitoring, and 30–60 days of post-launch bug fixing. Then we transition to ongoing support or hand over to your team.